Flossin Media
is an integrated marketing-communications company specializing in strategic marketing to businesses and consumers in the multicultural (general, urban, ethnic and new segments) market place.Flossin Media is a powerhouse utilizing all of its divisions: Flossin Magzine, Flossin Television, Flossin Epic Events, Flossin Digital – Music Downloads, Flossinmedia.com, Flossin Street Team and Flossin Apparel.
This list of services creates what is known as “surround sound marketing,” which is based on the premise that each medium, like each speaker in a surround sound stereo system, produces the greatest impact when it works in a coordinated fashion.
With surround sound marketing, marketers can leverage media so that the effect of the combined media is greater than that of any other medium. Therefore, using any number of Flossin Media’s services in conjunction with the others, maximizes your impact and increases the chances for consumer purchase intent. Effectively communicating with the massive multicultural (urban) market requires marketing strategies that include an understanding of intercultural nuances of the groups of people reached through Flossin Media.
Multicultural marketing strategies are campaigns intended to reach ethnic subcultures in the United States, primarily targeting African-American, Asian-American, Native-American, Caucasian, and Hispanic/Latino communities in the english speaking demographic. These segments are amongst the fastest growing and most active markets in our economy.
Flossin Media effectively integrates our brands into ethnic popular cultures. Every client of Flossin Media can benefit from the multiple marketing outlets offered to target and reach a desired audience through an enhanced understanding of consumer behavior.
